Mastering Growth Marketing (Ebook Version)

Part 1, "Fundamentals," lays the groundwork by demystifying growth marketing, exploring its key concepts, and helping you develop the growth mindset necessary for success. We delve into the essential skills required to drive growth and guide you through the growth marketing process, from research to generating growth ideas and executing experiments.

Part 2, "Generalist," takes a deep dive into the growth funnel and its four key stages: awareness, customer acquisition, activation, and user retention. Through practical insights and actionable strategies, you will learn how to hack each stage of the funnel, optimize conversions, and drive revenue growth. Think lean, agile, and data-driven as we explore the power of analytics to track and measure your growth initiatives.

Part 3, "Specialist," features guest chapters from industry experts specializing in specific growth marketing areas. These chapters provide knowledge and best practices to level up your growth marketing game, from copywriting and content hacks to email marketing, social media, lead generation funnels, performance marketing campaigns, SEO hacking, and sales strategies.

Part 4, "Evolution," focuses on scaling your growth efforts and creating workflows that enable sustainable growth. We explore the power of other people's networks (OPNs) and audiences (OPAs) to amplify your growth and guide you in finding your winning growth stack.

Throughout this book, we combine real-world case studies, practical examples, and hands-on exercises to ensure that you have a well-rounded understanding of growth marketing principles and their application.